There are many authors talked about their rejected themes on the Themeforest Forum, actually some of those themes are really looks very good and useful, but unfortunately they just doesn’t reach the themeforest requirement, however, it’s not said these themes are become useless for end-user, right?
I’m always think about how to deal with rejected themes. I have asked this question on the themeforest forum, and some authors told me that they prefer to start a new theme based on the rejected theme, because there are many ready functions and code snippets you can use for the new theme without rework, and they are not recommend to submit the rejected themes to the other marketplaces, for example, Mojo Themes / Mojo marketplace or Creative Market, because they doesn’t have enough traffic on their website everyday so that maybe you won’t get some sales there, but you have to spend times on support service, it’s not worth to do as this. So, um… varies in each individual.
I have tried to submit my rejected themes to both Mojo marketplace and Creative Market, and I got 50 sales so far and there are not too many support questions, not bad yet, it’s better than nothing. I’ve also submitted the same one to Creative Market with 100% GPL, no sales at all, not sure the reason.
The other solution to deal with the rejected theme – create own theme shop. In my view, if you’re good at the online marketing or you own a popular blog which has good traffic, or you want to practice your marketing skill, start your own theme shop is a good choice, it’s very freedom, otherwise, it’s not worth to do, simply no traffic no sales, why not spend your times to do something you’re good at? At least I prefer to spend my times on my design improvement.
Sometimes, I think hybrid solution is also an option. Since we won’t get a big sales on the other marketplace, I was thought about why not sell our works with nonexclusive license and publish them on our theme shop meanwhile?
Anyway, whatever you are going to do, remember our final purpose is improve our design, provide awesome product to users and make it popular, just do what you can.